What is "K-beauty" really about? Simply put, K-beauty is the beauty industry that comes from South Korea. Just as K-pop refers to Korean popular music and K-drama, to television series. Something special about the K-beauty industry is that it is not just about makeup but, rather, it focuses on skin care. That is why it is addressed to everyone: […]
Hallyu... what? Let's start by talking about what Hallyu (한류) is and what does it have to do with the Korean film industry. A more detailed explanation deserves a separate post, but let's just say that hallyu means "Korean wave", which refers to the tremendous cultural expansion of Korea around the globe. Where it has […]
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